About Me

I’m Angela, 30 this year, happily married. Love my family dog, Nugget (Red Toy Poodle), to bits. Some other things I love: Disney, Gaming, Sports, Anything with unicorn or galaxy prints, Crazy-colored hair

I graduated with a Bachelor of Science in Business Administration with concentrations in Financial Analysis and Marketing in 2009 from SUNY Buffalo. Realized that Financial Analysis was not for me. Along the way also decided that I did not like Market Research, hoping to not have to do it in future. But life never works that way.

Did my final year in Buffalo, graduated and returned to Singapore. Landed my first job upon graduation in J.D. Power with a Market Research scope. Progressed from Research Associate to Project Manager. Joined on 29 October 2009 and left on 27 July 2016.

Many of my ex-colleagues are now some of my closest friends. Met my husband at work. Completed an Executive Masters of Science in Marketing part-time. Achieved certification as a Project Management Professional, awarded by the Project Management Institute. Dabbled in Excel Visual Basic for Applications.

Yet, after 6.5 years, I felt despondent and discontented at and with work. I never enjoyed Market Research, moreover it was limited to the Automotive Industry which not in the very least excites me. Yet I did not know what I wanted to do.

To keep the long story, short. In April, I came across an article on the partnership with Infocomm Development Authority of Singapore (IDA) and General Assembly (GA) to support the demand for Information and Communications Technology (ICT) professionals and I decided to give the program a shot, hedging my career. Between Web Development and User Experience Design, I believe that User Experience Design was something I could relate to.

I always have an interest in Marketing. I feel that User Experience Design has a bit of that, a bit of Psychology and a bit of Business Decision Making. My background in Research I believe will come in handy as well. I also enjoy exploring mobile applications and observing plus and minuses in these apps.

To be honest, I really do not know what to expect from this course and am not sure if I made the right decision to give up everything for this.

But if not now, then when?

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