Purbi AcharyaBrand Extension: A Sword for You.For a line extension to be successful, brands need to engage in blue-ocean-thinking offering products and services for which there is no…Mar 2, 2020Mar 2, 2020
Purbi AcharyaHow Swiggy is Re-Creating their Brand work?The Food Delivery Giant, Swiggy has recently announced the launch of a new platform ‘BrandWorks’. This is a platform enables restaurant…Feb 13, 2020Feb 13, 2020