Color, psychology and design
muditha batagoda

Very shallow analysis of the meaning of color. There’s barely any new valuable info here, just full of stereotypes and the well known facts. Basically every fact is arguable:
1. Yes, but why is that? We are conditioned to like certain colors from the view young age by the products available on the market. If those were to change, then these graphs would look completely different. But is we keep pushing for the same colors that work now, nothing will change.
2. G-shocks look extremely professional despite more funky colors colors added as detail, if that was the point you wanted to make in “G-shock is using bold colors that would easily grab the attention of the people who like to ware cool things instead of being extremely professional”
3. I see no color correlation in the sites you mentioned, except they all use red which has also been known as the color that triggers hunger, so how convenient fast food companies use red as dominant color in their branding. (Aside from that, the McDonalds sile looks completely generic and unattractive)
4. Yes, colors impact design, blues and greens are for triggering calm and security while reds are more alarming and imply action. You say pink is not feminine, but then you put a screenshot of lipstick on pastel pink background saying “feminine”. You basically contradict the point you tried to make.

I really hope no one takes this article seriously if they want to do good design.

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