The luxury watch industry dates back to the early 1900s and caters to customers who desire a premium timepiece. Consumer’s willingness to pay has traditionally been derived from a watch’s quality, style, and brand status. However, technological innovation and the entrance of the smartwatch into the market have changed the competitive landscape of wristwatches. The top players in the watch industry were previously dominated by time-tested brands like Rolex and Cartier and have now expanded to include innovative technology companies like Apple and Google. This has generated new demand by customers who were not previously interested in traditional watches but…

Apple Inc. is one of the most valuable companies in the world with internet sales to 39 countries and over 450 Apple retail stores across the globe (Farfan, 2016). Being near the top of the information technology and communications sector, Apple has created a prestige brand selling to high-end customers. Apple has attained success through continuous innovation, but recently Apple has seen some key areas of worry in the international market. Competition from rival Samsung, as well as smaller smartphone producers in areas like India and China, have directly affected sales of the iconic iPhone. The failure of the “cheaper”…

Last week Twitter launched the Lite that is a less data-intensive version of its service for the emerging markets where internet connections can be patchy. The firm has been struggling to acquire new user base and the Twitter Lite seems to be an excellent way to achieve growth. The service can be accessed via a mobile web browser like Google Chrome and takes up less than 1 megabyte on the device. Twitter has optimized it for speed to give it a 30 percent faster launch time than the standard app and quicker navigation. …

As good as after 15 years after I learned Newton’s formula for gravitational force ‘g=9.80m/s2’ and the famous formula of Einstein’s Theory of Relativity ‘E=mc2,’ I got to feel it. Recently I experienced it while my wife and I did skydiving. Our friends had gifted us a skydiving coupon at our wedding and we planned to skydive in the sub-urbs of Philadelphia, USA. After scheduling and re-scheduling the dive couple of times due to bad weather, it was the day.

After last weeks article about Benchmarking categories, lets try to understand the Benchmarking opportunities. The beauty of Benchmarking is; it can be applied to not limited to products but systems, services and much more.

So how can one find an opportunity to improve or find / set new benchmarks?

Ever wondered what products, which categories you should hand-pick to benchmark your new product? Here’s a quick visual guide.

Benchmarking Categories visualized. Performance v/s Practice (what you preach)

Try to plot a simple graph of Performance v/s Practice (what you preach) and try to map the products/ services/ companies that you wish to benchmark with. Understand how they perform and do they really practice what they preach. Know their performances. The performance v/s practice graph can also be applied to specific set of features or a product as a whole.

Soon you can easily categorize them into 4 different types

Rich with opportunities

But probably you are looking for world-class product or a service which is a top-end subset of Contenders. And if you want to make a world class product or a company, then why not benchmark your product and competitors from this sect?!

Scan the information or data around you

Recognize the problems & relation of data

Create ideas to translate problem to opportunities

Concept Development
Develop multiple concepts that might work and choose the optimum one

Attempt to build a working version of the concept & develop product specs

Testing & Evaluation
Get suggestions & evaluate likely acceptance

Organize labor & equipment. Outsourcing can also be a good idea (depending on the context)

Positioning & Scale
Determine the position of the product to fit into the market and scale it if required

Adoption & diffusion
Keep a check on the adoption status

Support & Refinement
Try to get a feedback regularly & identify improvements

Re-design! Don’t stop!

Thinking like a Chef can make you a better UX Designer!

And the winner is…__________!

Over the weekend I was watching the mouth watering Gordon Ramsay’s UK TV series of hunt for the best restaurant and obviously the chef.

Being a foodie and coming from a country like India that has 1000s of delicacies to enjoy, I was enlightened that the UX soul in me always tends to think like a Chef!

While I was keen watching the competitive show, I realized, the chef cooks and follows steps similar to what a UXer designs and follows. I also understood that…

Parag Deshpande

MBA | Experience Designer @EPAMSYSTEMS | Strategy | Digital Transformation | Innovation | Photographer | @achtungparag

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