Forget Automakers or Ride-Sharing Companies; A Startup Will Be The One To Bring Us Driverless…
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I agree with your statement — it is the start-ups that would accept the risk. I set up an EV only taxi business in London 3 years ago called eConnect cars. I certainly believe that companies such as ourselves will be operating the driver-less taxis of the (near) future but the strength of the brands and relative value in the economic rent may move. So people may use a ‘google’ taxi, but this may be operated by eConnect cars using an electric vehicle built by Nissan but the end user will only really be aware of the Google brand.

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