Alyssa C. Otero FigueroainGlobal Luxury ManagementGet to know Élisabeth…Who is Élisabeth?- Well, Élisabeth could be you…Sep 22, 2016Sep 22, 2016
Alyssa C. Otero FigueroainGlobal Luxury ManagementThe Bigger, the Better!I bet you’ve heard “the bigger, the better” quote (or a similar one) at least once in your life! Have you ever thought if “bigger” really…Sep 15, 2016Sep 15, 2016
Alyssa C. Otero FigueroainGlobal Luxury Management“Italians do it Better” … Are you sure?In my last blog post, I analyzed Cartier’s social media accounts, concluding that their management was exceptional. Little did I know that…Sep 8, 2016Sep 8, 2016
Alyssa C. Otero FigueroaCartier: King of Jewelers and Social MediaThe tradition of royals buying Cartier jewelry started in 1856, when Princess Mathilde, from the French aristocracy, became enchanted by…Sep 1, 2016Sep 1, 2016
Alyssa C. Otero FigueroaChâteau D’Yquem: Setting an example for Social Media in BordeauxChâteau D’Yquem ’s history goes back 400 years ago, when the Sauvage family started producing this legendary and luxurious dessert wine in…Aug 22, 20161Aug 22, 20161