Alyssa C. Otero FigueroainGlobal Luxury ManagementGet to know Élisabeth…Who is Élisabeth?- Well, Élisabeth could be you…3 min read·Sep 22, 2016----
Alyssa C. Otero FigueroainGlobal Luxury ManagementThe Bigger, the Better!I bet you’ve heard “the bigger, the better” quote (or a similar one) at least once in your life! Have you ever thought if “bigger” really…5 min read·Sep 15, 2016----
Alyssa C. Otero FigueroainGlobal Luxury Management“Italians do it Better” … Are you sure?In my last blog post, I analyzed Cartier’s social media accounts, concluding that their management was exceptional. Little did I know that…4 min read·Sep 8, 2016----
Alyssa C. Otero FigueroaCartier: King of Jewelers and Social MediaThe tradition of royals buying Cartier jewelry started in 1856, when Princess Mathilde, from the French aristocracy, became enchanted by…3 min read·Sep 1, 2016----
Alyssa C. Otero FigueroaChâteau D’Yquem: Setting an example for Social Media in BordeauxChâteau D’Yquem ’s history goes back 400 years ago, when the Sauvage family started producing this legendary and luxurious dessert wine in…4 min read·Aug 22, 2016--1--1