Who else wants to make 200%+ more money with their advertising budget?
It’s a word you’ve hopefully heard of by now:
But what exactly is it, and how can it help your business get 200%+ ROI on your advertising budget?
It allows you to serve an advertisement to people who have already been to your website.. which is more important than ever, since the effectiveness of advertising in general is on an overall decline.
Our attention spans are shrinking, so your marketing must adjust.
Retargeting is the solution to your marketing system you’ve been looking for. If you haven’t figured out a way to have campaigns automatically generate a 2–5x ROI for you, then you haven’t tried hard enough or long enough.
For example, if you are an e-commerce website it’s not a question or not whether you should retarget your cart abandonments. If you aren’t, you are leaving money on the table.
Facebook is my platform of choice, as they make it easy for me. Lucky for me I don’t deal with any kind of shady businesses- no “business opportunity” bullshit, MLM’s, dating related..
Facebook has 890M Daily Active Users..
And the average user spends 21 minutes per day on it too. This is the most engaging advertising platform humans have ever seen.. TV, print, and even outdoor advertising are losing their effectiveness to it.
I deal with real businesses building things or services for real people. Using advertising, and retargeting specifically can really help those types of businesses, who have yet to explore with it.
First of all, depending on your businesses offer, and how well your offer is converting already, it might be entirely possible for you to implement some of these ideas and overnight see a boost in ROI.
But sometimes clients of mine have simply never understood how to implement retargeting, knew what it was, or knew how to optimize their campaigns.
By using retargeting, your advertising dollar simply goes further. By being able to reach individuals again who did or didn’t take a certain action, is the most powerful tool you have as a marketer and/or business owner.
Here’s how it works:
you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel).
Then, everyone who visits your website loads this pixel.. You are now free to serve them an offer.
Facebook’s allows you to segment your audience based on their actions, extremely easily.
Every person who lands on your website should be exposed to 1 or more retargeting pixels so you can bring them back into your funnel.
Go install one right now, on every single page of your website.
If you don’t you are losing out on building a list of people who deserve the value you provide. You are doing them a disservice by not retargeting them.
Want to Learn More?
If you need help understanding more about how Retargeting is an absolute necessity for your business, or how to go about implementing your first campaign, please send me a message or visit SendGrowth.com for a free digital marketing evaluation.