Scoring Products

How Acqurate takes the subjective and makes it pretty objective.

Absolute vs. Relative

The best $50 pair of headphones will not sound as a good as the least-impressive pair that cost $1,000. Still, online you will find a review for the $50 pair that has a higher score than a review for the $1000 pair. That is because some reviewers judge an item in relative terms — how good did they expect it to be, how good is it compared to similarly-priced competitors?
Acqurate has a concept of an absolute 10/10 — the top item on the market. It changes over time, but, at any given time, all items are compared to it. What that really means is a rethink of what a “good score” looks like. On Acqurate, a score of 6.5/10 is pretty darn good for a $50 pair of headphones. That is probably the top score for any pair in that price range.

The “Likely” Score

Acqurate looks at an attribute’s scores across the whole population of items. It determines the relationship between an item’s price and its score. Based on this, and on the variation in the population, Acqurate offers a “Likely” scoring range for each attribute. This gets more precise as the population grows and more reviews are entered. It is incredibly useful in converting subjective language into reliable scores. It helps make sense of the diversity of products and their varying levels of quality.

Scores 0–10:

If a product scores below 5 then it has some disfunction.

If a product scores a 5 then it works.

If it scores a 6, it is better than 20% of the functioning items. 7 is better than 40%, and so on.

Ideally, there is only one product on the market that can really score a 10 (for a given attribute).

If you have any questions about scoring, please contact us:

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