Thanks to the recent updates Acrotrend has helped us make to our organisation, we are now more competitively positioned to provide our customers with an enhanced service. DAVE ANKERS, TECHNOLOGY, STRATEGY & PLATFORM DELIVERY DIRECTOR, NUFFIELD HEALTH We have been working as a strategic partner to Nuffield Health — the…

If data is the new water, check out our latest infographic that will sweetly explain how not to drown in it! Originally published at https://www.acrotrend.com on October 23, 2019.

As discussed in my earlier blog, using the combination of the explosion of commercial data accessible by pharma companies, and new methods of advanced analytics and data visualisation, pharmaceutical companies can create a winning HCP Targeting Strategy to drive sales. …

“The two most powerful warriors are patience and time.” — Leo Tolstoy The meaning behind the word Hackathon has evolved. In general, a Hackathon is an event with a tight schedule and timeline where developers come together and crack coding problems. Hackathons come in many varieties. For example, one style…

For data-driven businesses, data plays a key role in ensuring that the actions and decisions that the business makes are accurate, timely and effective. This sounds great in theory, but the reality is that many businesses come to discover that in trying to be data-driven, they have in fact ended up just being data-busy. This is when data is consuming lots of time and energy within the business, but for little value. Can you relate?

Data visualisation makes sense out of complex data and enables real-time business decisions. Breaking information down into logical and meaningful chunks helps users avoid information overload by keeping things simple, relevant and clear. There are 4 important ways that data visualisation can help your business improve decision making. …

In NEW PAINS FOR PHARMACEUTICALS, I discussed the new set of challenges that make it difficult for commercial teams to effectively plan and respond to the customer expectations and market dynamics. …

Looking around at the AI landscape, we can see that the exciting quantity of technical innovation in every sector. Using this innovation carefully means that strategical use of existing technology stacks that retailers might already own can be leveraged to bring even more value back to the business, and for…

In our previous episode of Stranger Things, we looked at how insight drives Netflix’s success. If you missed that post, you can read it here. As we move through the DATA > INSIGHT > ACTION loop, this blog post deep-dives further into the ACTION aspect of Netflix’s data. When we…