The Value of Micro-Influencers & Why Your Business Should Use Them
Brittany Krystle Hoffman

We’ve actually done a lot of research in this area. There is certainly value in micro-influencers. More and more brands and agencies are starting to take note of them. You raise great points, their engagement in some cases is unparalleled. They also tend to have less sponsorship saturation and very diverse audiences.

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