Million Piece Mission: A 1.2 million piece multiplayer puzzle using a gigapixel photo of the National Museum of the United Stated Air Force.

During the current COVID era, brands are faced with an immensely competitive landscape when it comes to connecting with consumers through digital media. For the Million Piece Mission, we worked with GSD&M to cut through this noise and develop something genuinely different and enjoyable for potential Air Force recruits and enthusiasts.

Evolving The Concept

At a high level, the idea was simple: create the world’s largest virtual puzzle. This concept stemmed from the intersection of a quarantine insight (puzzles are very popular right now), and the Air Force’s mission (aiming high and working together). …


Active Theory

Creative Digital Production

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