Exec. Dir. of Brand Strategy, Marketing Communication #highered, SUU. personal branding.
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Takeaway: Jeremy was able to look at his product more objectively than most. It’s not what you think your product is, it’s what your customers think your product is.
It’s not about P90X, or CrossFit, or a juice cleanse. It’s about an enormous mental shift. It’s about believing in what you do.