Cool goal

One evening last month, during An Event Apart Seattle, a bunch of the speakers were gathered in the bar in the hotel lobby, shooting the breeze and having a nightcap before the next day’s activities. In a quasi-philosophical mode, the topic of goals came up. Not the sporting variety, but life and career goals.

As I everyone related (confessed?) their goals, I had to really think hard. I don’t think I have any goals. I find it hard enough to think past the next few months, much less form ideas about what I might want to be doing in a decade. But then I remembered that I did once have a goal.

Back in the ’90s, when I was living in Germany and first starting to make websites, there was a website I would check every day for inspiration: Project Cool’s Cool Site Of The Day. I resolved that my life’s goal was to one day have a website I made be the cool site of the day.

About a year later, to my great shock and surprise, I achieved my goal. An early iteration of Jessica’s site — complete with whizzy DHTML animations — was the featured site of the day on Project Cool. I was overjoyed!

I never bothered to come up with a new goal to supercede that one. Maybe I should’ve just retired there and then — I had peaked.

Megan Sapnar Ankerson wrote an article a few years back about How coolness defined the World Wide Web of the 1990s:

The early web was simply teeming with declarations of cool: Cool Sites of the Day, the Night, the Week, the Year; Cool Surf Spots; Cool Picks; Way Cool Websites; Project Cool Sightings. Coolness awards once besieged the web’s virtual landscape like an overgrown trophy collection.

It’s a terrific piece that ponders the changing nature of the web, and the changing nature of that word: cool.

Perhaps the word will continue to fall out of favour. Tim Berners-Lee may have demonstrated excellent foresight when he added this footnote to his classic document, Cool URIs don’t change — still available at its original URL, of course:

Historical note: At the end of the 20th century when this was written, “cool” was an epithet of approval particularly among young, indicating trendiness, quality, or appropriateness.

This was originally posted on my own site.