
That last word is key. One of the most important developments in Pérez’s most recent work is the emphasis she puts on the issue of lifestyle. Each technological revolution, but specifically each period of deployment or ‘golden age’, brings with it a redefinition of what it means to live ‘the good life’ and thus, if it is successful, a transformation of everyday life for millions of people. In this way, the direction of innovation can be seen to take place at two levels: the ‘macro’ level of state policies, programs and initiatives which shape and steer the direction of the economy as a whole, and the ‘micro’ level of new products, services, values and aspirations associated with a new form of everyday life.