Adam Augustyn

Which is a profoundly confronting prospect for any organisation as it echoes a neo-generalist attitude that is heavily inspired by Kenneth Mikkelsen & Richard Martin’s work. Rather than just assuming all “designers” are always going to be hyper-specialists dedicated to a specific discipline we can embrace that design in the real world is changing to be; cross-disciplinary, inter-disciplinary and transdisciplinary.

My current standing on the value of these actant-players (designers) highlights the interplay between their “functions, roles and modes.” So by removing the filter of who coverts or ‘gates’ design in the traditional sense; the problem-solver, the maker, the producer, the facilitator, the curator, the translator, the change agent, and analyst — they become one and the same.

Once we begin to reframe “design”, you start to see it as being an ongoing process of both learning and expressing the new knowledge while at the same time integrating and considering emotion, cognition and behaviour. Which simple means many things naturally begin to gather under the umbrella of “design.” (Thanks, Dexter Francis for that one.)