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New ideas are exciting. If you let yourself get carried away, it’s really, really hard to tell the difference between a good and bad one.

There’s nothing worse from a personal and business perspective than investing your time, money, and effort into an idea, only to find out no one wants it or needs it. Or, to find out everyone thinks it’s a cool idea, but it’s not necessarily something they would pay for.

There’s no shortage of bright ideas that should have succeeded but didn’t. Google Glass, anyone? Similarly, there are also many products that should have failed but didn’t.


On racism and sexism in branding, user interface, and tech
On racism and sexism in branding, user interface, and tech

Race, ethnicity, sexuality, and gender are complex topics. For years, the world has been trying to move past certain stereotypes and transcend prejudice. However, as technology and design advance, they uncover more deep-seated, more unconscious biases dwelling in the human mind.

Today, we’d like to explore a less technical topic. In this article, we’ll take a look at some unfortunate design, copy, and tech decisions made by massive international brands.

It’s safe to say that these decisions’ repercussions could have easily been mitigated if only these products were developed with diversity in mind.

Let’s dive right in.

A glimpse of the problem

In 2017, we saw what seems like one of the most unfortunate combinations of tech and racism. A machine learning (ML) risk assessment algorithm used by the US court was shown to be heavily biased against black prisoners. …


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Wireframes are a visual guide to what a product should look like. Their main goal is to create an app or site that delivers a cohesive and well-designed experience. They are also a great way to ensure that every element in a UI has a purpose.

The million-dollar question is, “How should product teams and startups use them?” In this article, I will take a look at the benefits of wireframes, their shortcomings and how they can help businesses succeed.

Okay, what does a wireframe look like?

Let’s say that you’ve researched your users, delineated your personas, and established a user flow. You also now have a good understanding of what elements have to be on each screen. What’s next? …


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There’s one big misunderstanding surrounding the topics of UX and SEO.

Many people think that SEO is all about link building and keywords.

While those two are the biggest aspects of all SEO practices, they’re just a part of what search engine optimization is all about.

What Is UX and SEO?

Do you also think that SEO and UX design are not connected and can’t really be linked?

This is actually wrong and here is why.

It all starts with Google. To separate the bad from the good and to give users fast access to the best of the best, search engines constantly change their algorithms and SERPs. …


2 nuclear scientists trying to understand a control panel
2 nuclear scientists trying to understand a control panel

The importance of user experience is more emphasized than ever. As a result, the number and variety of dashboard tools is on the rise. These tools are used as an essential piece in any good customer experience strategy.

But, here comes the hard part.

How can you create a dashboard UI that provides users with a simple and swift access to the information they need on a website?

Before we move onto creating the perfect dashboard, let’s first answer one highly important question:

What is a Dashboard Interface?

Dashboards are a powerful opportunity to influence user behavior and boost retention rates. By using the data collected through research, designers can create a dashboard that displays actionable and relevant data. …


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No matter what you’re selling, chances are high that someone else is offering a similar — possibly even the same — product or service.

So, how can you effectively deal with your competitors and gain an edge over them?

The answer is competitive analysis.

Learn how to empower your company and set your product up for success.

What Is a Competitive Analysis and What Is Its Purpose?

A competitive analysis is a strategic tactic used to identify and evaluate competitors. The purpose of a competitor analysis is to determine the competitor’s strengths and weaknesses relative to your own product.

The main objectives of this analysis are to:

  • Study the market scenery. …


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User experience is a term that is getting immensely popular, for all the right reasons. From fulfilling the needs of end-users to defining customer journeys of an app or a platform, UX Designer plays an important role in the successful functioning of a digital business.

Although there are 900,000 UX designers on the LinkedIn network itself, their role still remains a matter of mystery to most, even CEOs, CTOs, and managers.

Every $1 invested in UX returns from $10 to $100.

What is meant by UX, anyway?

Factually speaking, UX is not a new concept. It has been with us for quite some time, since the early nineties, to be accurate. This term for user experience was first introduced by Donald Normal, who worked as a cognitive scientist with Apple. He wanted to explore all the dimensions of a user’s experience — from the interface to graphics and from industrial design to physical manual interaction. …


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Irrespective of how common remote working has become (as of 2019, 66% of companies allow remote work and 16% of them are fully remote), some managers are still hesitant to give it a try.

“How will I know if they are actually working?”

“Introducing remote employees to my team will hamper my work culture.”

“I have never worked with remote teams before, and I am not sure if the employee will communicate properly!”

Sounds relatable?

Well, you are not alone! Even big names like Yahoo, Aetna, and Bank of America are planning to eliminate their telecommuting programs completely.

This is surprising, especially when you consider reports that contradict this finding. Lee Reams from ClientWhys admits that remote working saves office-related expenses and improves the productivity of the workforce. Along the same lines, Shane Hurley from RedFynn Technologies agrees that remote working allows them to access a larger talent pool. …


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Undoubtedly, when you are out in the market to hire a UX designer for your firm, start-up, venture or business, you are just as nervous and pressurized as the candidate in front of you. This is simply because you don’t want to make any mistake and lose a gem of a UX designer.

No worries. Here are a few interview questions for UX designers that you must ask your candidate.

1. Did you solve any problem area that was invisible but enhanced the overall user experience of the application?

Your candidate could provide a range of answers here. And believe us, there is no right or wrong. However, to judge your candidate, look for any indication in their answer that demonstrates their skills to handle complexity in a product. …


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With consumer app spending swelling from $40B to $86B since 2015, it’s no wonder that thousands of businesses release their own each year. But with millions of apps available on Google Play and the App Store, yours faces serious competition.

“Anyone can dream up great ideas, but an idea is nothing until it’s realized, be it as a website, a physical product, an app, or a user interface.”

— Jens Martin Skibsted

And if it fails to gain the traction you hoped for, you may feel like you’ve let yourself and your team down — without really knowing why. Rest assured, though: You’re not alone.

About

Adam Fard

Founder & Lead UX Designer — Helping Startups & Big Brands to Improve their Digital Products: adamfard.com

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