Overcoming Imposter Syndrome in Business Owners

Adam Stott
6 min readMar 14, 2022

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You may not have heard of the term ‘Imposter Syndrome’, but you may have experienced it at some point. It is the feeling that you are not as skilled or capable as those around you perceive you to be. You feel like a fraud, and therefore, eventually, you’re going to be found out to be a phoney by your peers. It is a cognitive dissonance between how you perceive yourself and how you believe others perceive you. You may experience feeling as though you don’t belong, that you will be discovered and that everything that you have achieved has been done through dumb luck, regardless of your qualifications and experience.

Imposter syndrome can become a self-fulfilling prophecy. In its twisted irony, it can seize the success that you have created off of your own merits and hinder or destroy them by creating a perfectionist and self-deprecating mindset. Although it is more than possible to thrive whilst suffering from it, Impostorism brings a whole host of issues linked to perfectionism and anxiety.

It is important to note that Imposter Syndrome is not a mental disorder, it is more akin to a complex.

Do You Suffer From Imposter Syndrome?

  • Do you take constructive criticism personally?
  • Do you stress over the slightest mistake in your work?
  • Do you downplay your skills or achievements when complimented on them?
  • Do you feel like you’re waiting to be found out as a fraud?
  • Do you believe that most of your success can be put down to being a fluke?
  • Do you feel like you’re making things up as you go?

If you answered “yes” to most of the above questions, you may have Imposter Syndrome. Whilst the majority of people would have said yes to one or two of them, it’s the consistency in answers that hint towards the possibility of having the complex.

Case Studies

There has been a selection of case studies on Impostorism, more so in recent years, and most have shown the prevalence of Imposter Syndrome in business owners and people in high-ranking positions.

A study by Kajabi in 2020, an online business platform, polled over 600 business owners and entrepreneurs and discovered that 84% of those in the study had reported feelings of Imposter Syndrome at some point in their career. The top thoughts and feelings that they experienced were that of concerns of being “found out” due to their absence of knowledge and qualifications. A large fraction also reported the belief that their success was down to luck.

Another study by the Harvard Business review that took place in 2014, surveyed 116 high-ranking businesspeople. The results that they gathered were surprising; they found that the most common fear that the participants shared was that they were incompetent at their job and would soon be found out. This in turn undermined the relationships between them and their co-workers and had a negative impact on their confidence.

What these studies show is that anybody can suffer from Imposter Syndrome, from business owners who are just starting out in their career to experienced CEOs and directors of big companies. Though they all have varying levels of success, they shared the same fears and therefore the same things holding them back.

How to Overcome Imposter Syndrome

Question Intrusive Thoughts

The big obstacle that Imposter Syndrome presents is that it stops business owners from growing and expanding upon themselves as their mindset is constantly holding them back. Constructive criticism is good, but constant intrusive thoughts about oneself will stop natural growth and evolution. Becoming your own worst critic will stop you from pursuing any future opportunities due to your perceived incapability and lack of skills.

Perfectionist vs Progressionist

What you need to take into consideration is that nothing will ever be perfect. The phrase “practice makes perfect” is a ridiculous notion. Perfection is an unachievable goal, so what we need to focus on is to become a progressionist. Replace the phrase with “practice makes progress”, because when you make that switch in mentality you free yourself up from the unrelenting pressures of never making any mistakes, and by acknowledging that mistakes are a part of life you can work against that critic in your mind which is unfairly undermining you.

All success comes down to being a progressionist. By constantly moving and evolving, it helps to keep Impostorism at bay.

Break the Failure Cycle

Not everyone is going to succeed all the time, at everything that they do, that’s a toxic ideology and completely unattainable. Instead, work to rewrite your mental thought processes.

Once a negative imposter thought crosses your mind and tells you that “you’re a fraud and you’re going to be found out”, or “you don’t deserve the success that you have”, rather than feeding the toxic cycle of dwelling on those thoughts, break the process. Turn Imposter Syndrome on its head. Tell yourself “I have the qualifications and experience for this role, and I do my job well” and “this success is due to the actions I have taken and I deserve it”. Have a retort for every thought that crosses your mind.

Once in a while, it’s important to remind yourself that it is human to not know everything. You will learn more and gain experience as you proceed through your job and life.

Track Your Success

It’s so easy to get embroiled with all the goals you haven’t reached, the things that you’re not good at, what you didn’t triumph on. As a society, we have almost been programmed to dwell on the negatives instead of celebrating our achievements. We’ve been told that if we celebrate what we have accomplished we are bragging and are not humble, and we should always be humble.

Hypothetically, let’s say if we could quantify into a percentage all of the times you have faced a challenge and prevailed, and let’s say that number would be around 90%. The majority of people would still be hooked on the fact that there is 10% in which you didn’t accomplish what you set out to do, and would let that number overshadow the other 90%. While yes, it’s ok to look over where you went wrong but do so to understand how you can improve, learn from your mistakes.

To help stop this from being the case, keep track of what you have done well, whether it be in a psychical form, in a file on a phone or desktop, or even if you take the time to make a mental note every day. By taking the time to acknowledge your successes, you are reinforcing positive thinking and setting reminders for you to refer to in the future that you are capable and you deserve what you work for.

Separate Facts from Emotion

Once you feel yourself spiralling from Imposter Syndrome, can be difficult to separate how you feel from the facts of a situation. Just because you may feel like you are a failure, it doesn’t mean that you are one.

This pairs well with tracking your successes because you will have an objective written account of your past wins that you can refer back to whenever you feel as though you are failing. By reminding yourself of the facts you can overcome the negative emotions you are feeling at the time.

Imposter Syndrome for many is a part of day-to-day life for many, but that doesn’t mean that it has to stop you from achieving what you deserve to achieve. The first step is always to recognise the issue as it appears and then takes the necessary steps to work against it.

It shouldn’t be something that holds you back, but rather something to be overcome and used to propel you forward to success.

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Adam Stott

Entrepreneur, business coach, founder of Big Business Events, the UK’s fastest-growing business members’ network. Member of Forbes Coaches Council.