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The Expected and The Observed
The Expected and The Observed

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Nov 13, 2020

On Value Creation in Digital Agriculture

Note: I wrote this fall 2019, but was compelled to post after the latest Oct 2020 McKinsey reports on digital ag here and here. I found myself wishing (as I always do) that the analyses of digital ag’s role went beyond simply pointing at the potential to raise yields or…

15 min read

On Value Creation in Digital Agriculture
On Value Creation in Digital Agriculture

Nov 14, 2019

Farming, Fast and Slow

Right after Michael Lewis published Moneyball, people started coming out with every possible variation: Moneyball for urban planning, Moneyball for early childhood education, Moneyball for medical treatment, Moneyball for you name it. If you haven’t read the book, it’s about how the manager of the Oakland A’s used statistics to…

Agriculture

12 min read

Farming, Fast and Slow
Farming, Fast and Slow

Nov 5, 2019

Big Game and Agtech (about that McKinsey chart)

Anyone who has spent time in digital agriculture knows the chart I’m talking about. It’s the one that shows that agriculture is the least digitized industry, on par with hunting. Hunting? I suppose there’s camera traps and GPS apps nowadays, but my memories of hunting were all horses, boots, rifle…

Agriculture

5 min read

Big Game and Agtech (about that McKinsey chart)
Big Game and Agtech (about that McKinsey chart)

Nov 3, 2019

Agtech and the Human Spirit

I had an unexpectedly rejuvenating week at the Grand Challenges meeting in Addis Ababa, an annual event sponsored by the Bill and Melinda Gates Foundation. I was up at 6am and in bed by 1am and the flight there was 13 hours and the flight back 17 hours. Not exactly…

Agriculture

6 min read

Agtech and the Human Spirit
Agtech and the Human Spirit

Oct 16, 2019

Agrofuturism

A word came to me last year and I haven’t understood what it meant until last week. I am the type of person who can listen to a song for years and not fully know its lyrics, who can think for years that Satisfaction (“can’t you see I’m on a…

Food

5 min read

Agrofuturism
Agrofuturism

May 23, 2019

Arable Explainer: Spectroscopy 1: Sun & Leaf

ʙʏ Aᴅᴀᴍ Wᴏʟғ I went in to my daughter’s school the other day to teach a class in Rainbow Science, which is to say I was teaching spectroscopy. After rote recitation of the colors of the rainbow, we wondered aloud: What color is white? What color is black? We would…

Science

5 min read

Arable Explainer: Spectroscopy  1: Sun & Leaf
Arable Explainer: Spectroscopy  1: Sun & Leaf
The Expected and The Observed

The Expected and The Observed

Adam Wolf, Chief Scientist @ArableLabs

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