Pioneering in Frontier Markets: 5 Lessons for Startups from Lewis & Clark

Adam Abramson
Nov 2 · 7 min read
Scan of an entry from the Lewis & Clark Journal, 1806

The year is 1804. Thomas Jefferson has just completed the Louisiana Purchase of 530 million acres of frontier land for a whopping $0.03 per acre — by far the best land deal in American history that doubled the size of the young country. Google Maps would still take 200 years to develop, and even the dusty “Oregon Trail” another 30 years to take its first train of…

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