We’ve spent a lot of time exhibiting at and attending various developers conferences, and last week we attended Samsung Developer Conference (SDC). One thing we’ve always found is that it is easy to have a boring booth; if people want…

(originally written on April 10, 2017) Adam Fletcher, Co-Founder, Gyroscope Software Over the past few months my co-founder and I have been building a company that develops ML-based mobile-user engagement tools for app developers. …

tl;dr Write down your goal, collect as much data as possible to measure if you’re reaching that, and make that data queryable. Then, do some basic counting and group-bys while asking questions about correlations of game events to your goal metric — and you’ll be headed in the right direction…