How to write a call-to-action that converts users and creates large revenue streams on your website?

Adam Barr
Adam Barr
Sep 4, 2018 · 4 min read

As part of the customer experience online, presenting a clear and attractive call-to-action is crucial. Call-to-actions are defined as the action a website presents in order to encourage users to take some form of action online. The main example is the contact form; which should be consistent and simplistic to complete across all major web pages.

Therefore, in today’s post, we will portray 6 call-to-actions from some of the worlds leading websites in order to explain the importance and simplicity of user experience. Additionally, providing you and your business some inspiration to create something similar.

How to improve your website conversions?

The first step is to ensure you have an updated website that’s scalable and displays competitiveness. One of the main techniques to help boost conversions is to display competitiveness.

A website that stands out in the search results, on social media and on display networks is great. But, you need to ensure users have something to do when they attend your sparkling new landing page. Therefore, the main tip to help boost conversions is to perform a technique called AB Testing. A process which involves testing two specific web designs (Adverts or emails) using numerous call to actions.

AB Testing different Call-to-actions

Basically, AB Testing is the process that should be involved in every marketing campaign produced. Although, it’s mostly a digital term; AB testing is critical to any advertising strategy. As originally stated by David Ogilvy:

Never stop testing and your advertising will never stop improving.

In Simple terms the AB Testing process should include:

  • Two separately created web landing pages
  • Use a variety of links & Call-to-actions on each page. Forms, links, telephone numbers, downloads & email links
  • At least 3 media vehicles. I.e. Email, Social & Paid Search
  • Benchmarks for reporting. Aim for under 30% bounce rate & anything about 40% conversion

When you’re reporting campaign performance, take into account the best performing landing page and calls to action and continue using them in the future. Although, keep testing the others, because no consumer is the same. By adding a bit of creativity, a different message will provide different outcomes.

6 Call-to-actions that must be in place on your website

Over the last few years, website design styles have changed. From simple pageless designs to sliding menus and the more traditional static pages. At Genius Digital Agency (GDA Media) although we prefer the slider design, it’s important to test alongside the other more static designs. Research is the key ingredient to any website. Know your audience; then when it comes to testing you’ll easily be able to determine and learn to improve your user’s experience.

  1. The Sign-up Form. Simple and Effective. If the content on your web page is appealing users will always find the time to join you (a small freebie is beneficial though ⇓)
  2. Sign up for a Free Trial. Amazon — to pardon the pun; are the prime example here. By offering a freebie you’re always going to increase sign-ups. But, keep differentiating & informing
  3. Our Work. Professional Photographers or Musicians Showcase your work. People are always interested to view your portfolio
  4. Don’t do it! Just Don’t! Even reverse psychology makes an impact. Haven’t you ever been tempted to push the big red button? — “Do not press” is definitely worth testing
  5. Be Honest. Tell the customer they’re wrong. This is particularly effective in B2B campaigns. Pose a reminder as to why the person needs your help!
  6. Best of Both Worlds. The Spotify model. They offer 2 services a Free & a Premium music streaming service. They always want the customer to sign up for nothing. But, with a structured content marketing strategy & an inbound plan. Those free members eventually become paid members. It just takes time & content.

About Us

Genius Digital Agency (GDA Media) is a specialist provider of digital marketing services. We understand the customer’s needs and are dedicated to designing and developing websites that convert. We’re experts in analysis & producing in-depth reports and research to ensure you maintain a list of quality, profitable leads. To revolutionise your website get in touch today

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade