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peakpix.com

Do people do this for fun?

We know that when we decide to go to Equity Land, we are signing up for the roller coaster ride. …

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peakpx.com

Roller coasters are fun in limited doses. The problem for some entrepreneurs is getting off. It is hard for them, myself included, to get off the ride and reset. I have looked for many years on how to do this, but have found no formula and little help in current thought leadership. Some in the start-up community in Portland, Oregon, where I live, are starting to make some real noise about mental health issues with Founders, but we are in the “identify the issues phase.”

Getting off the roller coaster involves separating your identity from the work you are doing. This is challenged by the fact that you must give 100% of yourself to get any real start-up off the ground. One reason America leads the World in innovation and new business generation is the fact that you can try something here and fail and try again, and our society will allow this. …

A cathartic metaphor for starting and running your own Business

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At this point, you should be nervous, but it is only a metaphor.

Equity land is where your equity, or time and money, are 100% on the line every day. Talking to founders, I use analogies like, “get in the pool” or get “wet” to indicate that you have to take risks and be fully committed to accelerating your endeavor to a point at which you are in Equity Land. …

About

Adam Turco, CPA

CFO. Small Business Advocate. Technology Guru. Owner of CPA Firm in Portland, OR. Primetrics.biz

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