Early stage startups are busy. It’s not difficult to fill your schedule each day. I’ve talked on this blog before about saying “no” to some of those things and clearing your schedule to focus. Clearing space to think and create.
But this doesn’t mean you should completely cut yourself off. Thinking and brainstorming alone can only get you so far. You need other inputs. You need to read things. You need to meet with new people. You need to learn about other businesses and emerging technologies.
Doing this opens you and your business up to new opportunities. Keeping pace with competitors isn’t enough. You need to innovate. You need to create new efficiencies. You need to find ways to provide value to customers.
You do that by taking yourself out of the industry and out of the assumptions of the incumbents. Learn from the outside and innovate on the inside. Above all, put your customers first and provide them with a great experience.