The debut trailer for the Nintendo Switch was a runaway success. It shattered Nintendo’s record for YouTube views (20 million and counting) and rekindled interest in a Nintendo home console after their previous lackluster effort, the Wii U.

But when I first saw the trailer, I wondered what went wrong.

Nintendo was seemingly going for aspiration: in all six vignettes, the characters dressed well, owned expensive houses, traveled, flirted effortlessly, played pick-up sports, attended roof parties, and competed on the world stage. But it all seemed phony, like a Martian’s idea of how an urban socialite might behave. Would…


If you’re craving a salad in Manhattan, you increasingly have two options: boutique deli or Just Salad, a lunch chain that’s been sprouting new locations at a fertile pace. Last year they had 12 locations and this year they’re almost up to 30. One subtle reason for Just Salad’s success is its unique marketing approach, which takes the shape of a bright orange salad bowl.

Here’s how it works: Pay $1 and you’ll receive an attractive plastic bowl. Re-use the bowl during your next visit and your server will reward you with a free extra ingredient of your choice.

Big…


Please be advised, this article is rated S for Satire.

A bit of psychobabble that has been kicking around since 1978 is the “impostor syndrome,” a mental phenomenon that leaves sufferers unable to accept their self-worth and justify their achievements. While that sense of inadequacy may currently be epidemic in tech circles, the coddling response from abounding support groups does the vast majority of the afflicted great disservice. For 9 out of 10 technology workers, impostor syndrome isn’t a lie of the mind, it’s cold reality.

For 9 out of 10 technology workers, impostor syndrome isn’t a lie of…


‘Cutting-edge’ is the term usually associated with blockbuster product releases, yet the philosophy of product development central to the thinking of one of the great innovators in video games eschewed creating new technology in favor of finding ways to give life to the tried-and-true.

The man was Nintendo’s Gunpei Yokoi, chief creative force behind many of the company’s iconic inventions like the GameBoy and the D-Pad. Yet despite a long list of accomplishments, spanning software, hardware and toys, Yokoi’s most enduring contribution may have been his product philosophy, often translated to the almost luddite-sounding ‘lateral thinking with withered technology.’

The…

Adam Ghahramani

On Product Development, Product Management & Product Leadership

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