Why Little Rock’s creative breakup letter with Amazon felt so icky
Jake Stanley
1145

I would agree you’re not overthinking this. As an ex-Little Rocker now in a state capital with an actual shot of landing Amazon, LR didn’t do themselves any favors here. You already have a city that a lot of people look at as undesirable, then mix in with some good old fashioned Southern good-old-boy politics (I moved into LR in 2005. They were planning how to close the River Trail gap then. Still ain’t closed, but Warren and Bill are plenty happy).

LR needs to sell themselves as a potential hub for a mid-sized company looking to grow out of expensive SV real estate without moving to Austin. Oh wait, Acxiom is doing the inverse of that right now…

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