PinnedAdam Babajee-PycroftWhat I learned from 6 months of Interim Product ManagementIn the second half of 2022 I took on the role of Interim Product Manager for Hands On Labs, Immersive Labs flagship product.Mar 31, 2023Mar 31, 2023
Adam Babajee-PycroftUnleashing the Design Beast: Shredding the Blank CanvasRecently a colleague confided in me that he struggled with a blank canvas when starting a new design. A blank frame in Figma or sketch pad…Apr 3, 2023Apr 3, 2023
Adam Babajee-PycroftLessons Learned from Dovetail’s Recent Information Architecture OverhaulAs designers and product managers, it’s important to constantly look for ways to improve and enhance the user experience. When it comes to…Jan 29, 2023Jan 29, 2023
Adam Babajee-PycroftThe Tedious Yet Eternal Debate: UX vs UIAs a Director leading a UX function, I’ve been in the industry for well over a decade and have seen many discussions on social media about…May 1, 2022May 1, 2022
Adam Babajee-PycroftDesign Objectives: Articulating the Why Behind Your DesignAs designers, we’re often asked to explain our design choices, and the question that clients or stakeholders are really asking is, “Why did…Apr 8, 2022Apr 8, 2022
Adam Babajee-PycroftThe Actual Recommendation Score: An Alternative to Net Promoter Score for SaaS ProductsIf you’re involved in creating a SAAS product, you know that measuring customer satisfaction and loyalty is critical to your success. The…Mar 28, 2022Mar 28, 2022
Adam Babajee-PycroftWhat to do when user research isn’t giving actionable resultsIf you work in user-centred design, I’m sure you’ve had times when your research just doesn’t seem to be delivering anything useful. If…Aug 12, 2019Aug 12, 2019
Adam Babajee-PycroftYou don’t need a 10x engineer to build a 1000x productOriginally coined in the Silicon Valley, the ‘10x engineer’ is someone who is 10x more (or just massively more) productive than their…Aug 5, 2019Aug 5, 2019
Adam Babajee-PycroftEthics : designing for libertyRecently I’ve been involved in several debates either as a panellist or moderator around themes related to user choice. Most notably, a…Aug 1, 2019Aug 1, 2019
Adam Babajee-PycroftWhy your software needs a clear product visionIncreasingly, I find that clients are coming to us with ideas for software but without a precise plan for how it should work. I love…Jul 9, 2019Jul 9, 2019