I think our concepts of “well designed buttons” align based on what I’m seeing from your examples.
Erin Weigel

Thanks Erin, that sounds great (and someone from Booking.com messaged me today also on LinkedIn :) ). Unfortunately I am in a contract for the moment, but should that change I’ll let you know.

Please do let me know if you run an AB test for this as I’d be interested to learn your findings.

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