PinnedAdam CharltoninBetter MarketingBrand Strategy 101A quick-start guide to mastering brand strategy.·9 min read·Aug 8, 2022--1--1
PinnedAdam CharltoninThe StartupBranding Process — Brand StrategyThrough this series of posts I will attempt to de-myth the branding process by explaining our approach and process in depth.·5 min read·Sep 4, 2019--3--3
Adam CharltoninThe StartupThe tough lessons no one teaches you about running a design agencyRainbows and pots of gold. Happy birthday, BrandCraft — Our studio turns ten years old!·8 min read·Mar 9, 2024----
Adam CharltoninBeyond BrandingBrand Building: Discovery & StrategyFollowing a critical and strategic approach to brand strategy transformed our client-facing design agency, BrandCraft. — We believe our…·12 min read·Sep 20, 2023----
Adam CharltoninBeyond BrandingRebranding Case Study — RBJLWe recently completed a rebrand of renowned IP law firm, Robin Bridge & John Liu. 2023 marks the firm’s 40th anniversary. As with every…·7 min read·Aug 24, 2023----
Adam CharltoninBeyond BrandingHow to Productise Your Design BusinessHow we went from a purely traditional design agency to a business with multiple income streams.·3 min read·Aug 2, 2023----
Adam CharltoninBeyond BrandingHow to Build Purpose-Driven BrandsWhy purpose-led brands grow faster and generate greater returns.·5 min read·Jun 13, 2023--13--13
Adam CharltoninBeyond BrandingHow to Raise Your Value as a Brand Designer7 smart ways to become your client’s Creative Partner and stop being a low-value order taker.·3 min read·Feb 7, 2023----
Adam CharltoninBeyond BrandingStart Using Brand Strategy in 4 StepsHow to begin using brand strategy in your client workflow with these actionable steps.·2 min read·Aug 8, 2022----
Adam CharltoninBetter MarketingBrand Strategy Case Study—PersonaPersona is a creative studio based in Hong Kong. Persona reached out for guidance during the next phase of their company's evolution.·7 min read·Jul 14, 2022--1--1
