PinnedAdam CharltoninBetter MarketingBrand Strategy 101A quick-start guide to mastering brand strategy.Aug 8, 20221Aug 8, 20221
PinnedAdam CharltoninThe StartupBranding Process — Brand StrategyThrough this series of posts I will attempt to de-myth the branding process by explaining our approach and process in depth.Sep 4, 20193Sep 4, 20193
Adam CharltoninThe StartupThe tough lessons no one teaches you about running a design agencyRainbows and pots of gold. Happy birthday, BrandCraft — Our studio turns ten years old!Mar 9Mar 9
Adam CharltoninBeyond BrandingBrand Building: Discovery & StrategyFollowing a critical and strategic approach to brand strategy transformed our client-facing design agency, BrandCraft. — We believe our…Sep 20, 2023Sep 20, 2023
Adam CharltoninBeyond BrandingRebranding Case Study — RBJLWe recently completed a rebrand of renowned IP law firm, Robin Bridge & John Liu. 2023 marks the firm’s 40th anniversary. As with every…Aug 24, 2023Aug 24, 2023
Adam CharltoninBeyond BrandingHow to Productise Your Design BusinessHow we went from a purely traditional design agency to a business with multiple income streams.Aug 2, 2023Aug 2, 2023
Adam CharltoninBeyond BrandingHow to Build Purpose-Driven BrandsWhy purpose-led brands grow faster and generate greater returns.Jun 13, 202313Jun 13, 202313
Adam CharltoninBeyond BrandingHow to Raise Your Value as a Brand Designer7 smart ways to become your client’s Creative Partner and stop being a low-value order taker.Feb 7, 2023Feb 7, 2023
Adam CharltoninBeyond BrandingStart Using Brand Strategy in 4 StepsHow to begin using brand strategy in your client workflow with these actionable steps.Aug 8, 2022Aug 8, 2022
Adam CharltoninBetter MarketingBrand Strategy Case Study—PersonaPersona is a creative studio based in Hong Kong. Persona reached out for guidance during the next phase of their company's evolution.Jul 14, 20221Jul 14, 20221