The “secret” sauce that most Democratic campaigns are comfortable with is the realization that small online donors, especially those acquired early, are very likely to be repeat donors within the same election cycle.
A Tip for Republicans: Put Grassroots Donors, not Dollars, First
Erin Hill
152

but Erin Hill isn’t Matt Lira’s next line in his piece one that is exactly the point you accuse him (and the GOP) of ignoring?

“Democrats raise more online, because their campaigns and organizations have spent substantially more building and maintaining those communities of online donors. At the core, the disparity is no more complicated than that.”

https://medium.com/soapbox-dc/mind-the-gap-online-fundraising-480a007b6c25

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