Building a bridge between UX and Marketing

Two women in a meeting looking at a laptop
Two women in a meeting looking at a laptop
@windows from Unsplash

Since I became a UX designer, I got some experience working with marketers and I was lucky enough to experience the frustrations and frictions between marketing and user experience. Those clashes helped me take some time to reflect and understand — what can we do to work better together and how can I advocate for users when I’m working with someone from (what feels like) a completely different world?

I spent some time thinking about why UX and Marketing disagree so much on many things such as features and interactions on websites and in products. …


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Photo by Mitchell Luo on Unsplash

Google recently shared that they are introducing a new ranking system called Core Web Vitals which will rank sites based on a number of things, including user experience.

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What does that mean for your website? Google is now going to be factoring user experience into its search results, meaning that if your site is not keeping user experience in mind and/or is poorly designed, it might get excluded from the top search results. …


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Threefold’s website shots

As designers, we all love looking at Dribbble and Behance shots. Most shots on design sites look absolutely amazing. All designers want to show off their designs in the best way possible, whether you’re sharing them with your design community or showing them to your client because as we all know, the way we present our work can help us sell our designs.

An amazing design might not get noticed because it’s not presented well, while a mediocre design can blow up, just because of the way it is displayed. …


Man typing on his laptop at home
Man typing on his laptop at home
Unsplashed by @yackychiu

Just before the whole world shut down due to the Covid-19, I got to run my first remote workshop and it turned out way better than I expected. To stay ahead of what is going to happen, even before Ireland was on lockdown, we decided to try out how we can run remote workshops so that they are as productive and well-run as they would be in person. …


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Image by @wahidkhene on Unsplash

A lot has happened at Threefold in the last few months — like our rebrand 💁‍♀️. One of the things that we worked on while getting our face lift was redesigning our newsletter templates.

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One of our Threefold animations!

We noticed that with a lot of newsletters, people just don’t want to read them as they look boring and don’t catch the reader’s attention. This is why we decided to create a series of animated newsletter headers that grab the reader’s attention and show off our personality. …


from Unsplash by You X Ventures
from Unsplash by You X Ventures
Unsplash by You X Ventures

When I first stepped into Threefold’s office over a year ago, I didn’t realize that I am a woman in Tech. …


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I am finding it hard to believe that this time last year I was finishing my last year of college. I had no idea where I’m going to end up, but I knew one thing — that I want to be a UX designer. My dreams came through and I’ve been a Junior UX designer at Threefold Systems for over 9 months. Since then, I significantly extended my knowledge, so I decided to do a little update about some of the things I have learned working in the field. …


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by @patrikward

A few months ago I got offered a position of a Junior UX designer at Threefold. I could not be happier. I finished college. I had amazing friends and family. And now I got my dream job in a fantastic company. I was about to start doing something I was passionate about. What else would you want! Between the feelings of happiness, there was also a lot of worry, stress, and uncertainty. Change can be nerve wracking, but it’s a good thing that I love challenges. As Seth Goding said:

If it scares you, it might be a good thing to try. …

About

Kinga Adamczewska

UX Designer at Threefold

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