Hey Theo — many of today’s UX designers are not taught formal design philosophy, just applied methodologies (i.e design bootcamps). Similarly, Hackernoon is an eclectic tech audience, with designers only being a subset. It’s always beneficial to introduce industry-specific theory to a broader audience.
Couldn’t one just consider video as another aspect of the user experience? Another tool in the belt to drive home a message or facilitate learning? Assigning yet another a new acronym seems a little sensational. It’s implying that “VX” is a new skill or art form when it is not. It is applying an existing form in creative ways. Raising awareness of…
Now imagine you’re a client who doesn’t understand what you’re offering with regards to VX
As much as I love the term VX, UX covers this side of the coin as well. The storytelling components of a UX designer’s journey should flow the same as an Editor or producer of a TV show. “Content is king” is the old saying, but content is not just the video, photo or animation. Content is now the entire product.