Designing a restaurant for a modern mountain town.

Adam Fry-Pierce
Jul 22, 2017 · 3 min read

On July 27th, 2017, we’ll unroll a brand new culinary concept up in Snoqualmie, WA. Yes, the same Snoqualmie from Twin Peaks.

a 5 minute drive from our new restaurant, Copper Public House

If you haven’t even been out to this area, GO!
It’s a beautiful setting, seemingly engineered for the PNW adventurer. There are tons of cycling & hiking routes nearby, everyone in town greets you with a smile, and near the end of July, there will be incredibly delicious place to grab some killer food and drink.

My colleagues and I are proud to announce our new restaurant: Copper Public House! This is a mid-sized, full-service American eatery located up on Snoqualmie Ridge, featuring “Biscuits, brunch, and brews!”. The dining experience is exquisitely raw, quality, and personal.

The new marks for Copper Public House

Why Copper Public House? How did we get here?

This isn’t our first attempt in the restaurant business. Heck, this is our second concept in this very area. In 2016 we purchased a wine-bar, Glass & Bottle, and turned it into a family-friendly bistro. This was the third wine bar in the area, and none of them had ever been too profitable. Rather than change the brand right out the gate, we decided to use Glass & Bottle as a research sandbox. What better way to to understand the local needs and dining desires, than to have a restaurant/community relationship? The best way to understand the local audience is to connect with them, in context, and build authentic relationships. So, this is what we did. We kept Glass & Bottle open, recruited new staff, and revamped the dining experience under the existing brand. The goal wasn’t to dominate the market. The goal was to better understand local problems so we could build a desired brand that consistently delivered what people wanted.

Glass & Bottle allowed us to have long form conversations with thousands of locals over multiple seasons, and test out solves to their pain points. We were able to see how everyone reacted to new menu items, specials, and prices — all while building a relationship with patrons, building out a new loyal customer base, and asking intimate questions about their culinary “wish lists”.

Of course, we can’t create solutions for everyone’s problems. We can, however, create a dining experience to speak to large clusters of local desires.

Introducing, Copper Public House, the destination for biscuits, brunch, and brews.

So, why did we close down Glass & Bottle and open Copper Public House?
Quite frankly, the local market is hungry for a quality experience a bit more democratized than what Glass & Bottle offered. Snoqualmie, and the tourist who visit, were seeking something…different. They want a place to visit that won’t break the bank, but yet, delivers a high-caliber dining experience. They want something familiar. They want a place that feels like it’s for adults in the evening, but they can bring the family out for a mid-day meal. They want weekend brunch. They want the option to order a nice wine, cocktail, but depend on a strong selection of craft beer.

Copper Public House offers all of these things, and more.

Join us for our soft opening on July 27th at 3pm! Located at 7819 Center Blvd SE, Snoqualmie, WA 98065. Call for reservations at (425) 888–9463.

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Adam Fry-Pierce

Written by

Uniting & empowering global design leaders at @InVisionApp. Music geek. 3x founder. Omeleteer.

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