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The five key principles of Effectual Entrepreneurship.

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Photo: Christin Healey Photography

Effectuation is a way to describe how successful entrepreneurs think. It turns out that successful entrepreneurs think differently about the world than others, and it is by studying these differences that we can learn what makes some entrepreneurs more likely to succeed.

In addition to being the co-founder & CEO of Borrowed & Blue, the wedding vendor marketplace, and a serial entrepreneur, I have the privilege of teaching Effectuation as an adjunct lecturer in Entrepreneurship at both the University of Virginia and the University of Colorado Boulder. …


A seven step playbook to maximize your chance at fundraising success.

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Credit: Christin Healey Photography

Fundraising is hard. Any founder who’s been through it before understands this inherently. …

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