When coming up with new ideas in regards to improving a product or marketing material, using core values is a great starting point. The formula is simple. Recognize core values of a company and its audience; filter all material or concepts through it to see how it aligns or speaks to them. If it doesn’t, then figure out ways that it can evolve or change to speak to those values. It’s also a useful starting point to create engaging conversations with customers and creative teams. …


As a UX designer and digital agency founder I frequently need to expand my team when the work load demands. Being a UX designer myself gives me the advantage to look for the talents and qualities that I know will make a project successful. I am a bit proud of the network I’ve developed over the course of the years, and it certainly took an investment of time and of course, trial and error. Here are some of the qualities I look for from one UX designer to another …

1) Design Craft

A good portfolio is, of course, the obvious and first…


Allow me to introduce you to my lean & super design cycle used at TheUDDA.com. It is primarily used for quick concept designs. At a glance it probably looks overwhelming, but stick with me for a few minutes and I promise this will be totally worth your time. I am highlighting my key take aways from each section …

Adam Holcomb

Founder of TheUDDA.com, an enterprise focused digital agency.

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