This is a big indicator of my belief: All platforms start off with a niche — some specialized feature. Then, they gain critical mass and becomes full CMSs (content management systems) that provide users with every option to create content. In fact, it’s one of the reasons why I’m so surprised Snapchat hasn’t allowed live-streaming video yet. (For any major social platform not to have live video capabilities is stunning and borderline silly.) I believe that eventually, snackable content, evergreen content, and live content will be the cost of entry for any major social network.