Seven broad statements that may or may not help your museum do a bit better at social media

But it depends on your specific context and struggles

Adam Koszary
Nov 12, 2018 · 7 min read
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1. Your organisation needs to make peace with social media

2. Employ somebody

3. Give your museum personality

4. Stop putting up pictures of paintings and just saying what is in them

5. Embrace experimentation and being reactive

6. Adapt to the internet, don’t try and make the internet adapt to you

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7. Social media can only be used for debate, dissent and dialogue when it is treated as an engagement tool, not a marketing tool

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