Adam MartellettiThe Debate on Content Velocity: Quality vs. Quantity in SaaS and Technical Content MarketingIn the world of content marketing for SaaS and technical products, there is an ongoing debate between those who advocate for content…Mar 16, 2023Mar 16, 2023
Adam MartellettiThe Power of Micro-Niche TargetingThe #1 reason why SaaS sales and customer success managers never get traction in their careers is they aren’t focused on a specific…Feb 22, 2023Feb 22, 2023
Adam MartellettiWhy Software Sales Should Remain HumanIf you’re in software sales, it can be easy to fall into the trap of relying too much on automation and AI, losing the personal touch that…Feb 22, 2023Feb 22, 2023