Adam Methew
3 min readOct 3, 2014

Tips to Stay Connected with Your Customers in a Virtual Business World

The biggest problem which comes in the way of an online business is the lack of ‘connectivity’ but if you are smart enough to use the technologies in your best interest, then overcoming the shortcomings becomes much easier. The article describes how using latest technology and careful business approach, you can stay connected to your potential clients in a virtual business world.

In a digital business world, entrepreneurs are not as privileged to come one-on-one contact with their customers. All the support and sales processes are done in a virtual world where vendors and potential clients do not have a direct link with each other. The lack of connectivity results in poor customer relationship but the successful online businesses are those, who know how to stay connected while utilizing all the available resources.
When in the business world, a vendor not only has to stay in touch with its customers but also with its competitors, sponsors and other business bodies. If an online business learns to deal with the online business challenges, it can become the spearhead of digital business world. Here are some useful tricks which can help entrepreneurs staying in the customers’ loop:

Communicate, Communicate & Communicate

Do not let your customers feel your absence; instead you always need to stay in their nearest approach so that they could build an image of your company or organization. For the online businesses, the best way of making their presence felt is to communicate as much as they can. There could be various ways of communication but choose those which help you deliver a message in a more effective way. The communication can be in the form of advertisements, your marketing campaigns, emails and much more. Telephone, emails and a website’s content are used frequently by the online vendors to communicate with the customers. However, these days, the live chat software is considered as a valuable communication and support tool for the e-businesses.

Use Technology to Diminish Distance

Technology has duly diminished all the distances, and has made life much easier and faster than before. If you are really willing to make a mark in the online business world, then you need to use technology to shorten the distance between you and your potential clients. Live chat support and social media are being frequently used by the online businesses to strengthen connectivity with online customers. . By using social media, businesses can always remain in their customers’ circle by updating their status, holding online contests and engaging customers in one-on-one conversation. In the similar way, live chat technology has brought the online businesses much closer to their customers. The technology even enables vendors to quickly approach a potential client, the moment he lands on their website.

Remove Language Barrier

Language could become one of the biggest barriers while communicating with international customers. However, with live chat’s language support’s feature you can talk to your potential clients in their native languages. This way, a clear communication enables you to build a stronger relationship with your potential clients far across the world. Moreover, the level of such a personalized support in a virtual business world always remains alive in the memories of your potential clients ultimately enticing them to repurchase form you in future.

Increase Your Availability Hours

Out of sight is out of mind’ therefore, for online businesses staying in the customers’ loop is very important, especially if they are to deal with the international customers. By using a live chat support, you can turn on your online services round the clock – this way, 24/7 availability makes it easier for the customers from across the globe to reach out to your business anytime they feel easy.

Thus, by using a careful business approach and latest tools, the online vendors can make it much easier for them to stay connected with their potential clients despite being in the virtual business world.