How we personalized the website visitor experience of a global consulting and digital services firm for many of its different buyer personas, as well as, how we automated this on an ongoing basis. Originally presented at Sitecore Symposium. Background ICF is a global consulting and digital services company that combines unmatched…

Does Peloton have a Nate problem? Maybe yes, maybe no, but there was a lesson in talent risk for Peloton from Ted Lasso: For those that watched the Season 2 finale of Ted Lasso this week, you’ll know that Nate’s slow slide into jealousy and bitterness was fully realized as…

I just finished reading a paper titled “ Machine Unlearning: its nature, scope, and importance for a ‘delete culture’ “ by Luciano Floridi. …

In mid-2019, ICF’s corporate website ICF.com had reached a critical inflection point: the breadth and depth of ICF’s industry experience and thought leadership also presented a huge user experience challenge: findability. In order to support marketing’s role in business growth, ICF needed to offer more tools for the website to sense and respond to user intent. Adam Monago shares how we used Sitecore ContentSearch, xConnect and Experience Analytics to vastly improve our website performance and digital resilience.

A thoughtful analysis in Nonzero (https://open.substack.com/pub/nonzero/p/the-hidden-source-of-ais-emerging?r=2bo0&utm_medium=ios&utm_campaign=post) of what’s been missing from most of the conversations on ChatGPT and LLMs: their persistently growing understanding of the meaning of human expression comes from an exponential growth of nodes to interpret and process new signals in real time. Without an unbiased effort to…

People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily involved in the sales and marketing of our ThoughtWorks Studios product line. At…

This article originally appeared on opensource.com in May of 2014 Open source. What started as a simple description for software source code and a development model has moved far beyond that into a strong culture where presentation of patterns and models for debate is promoted. Open source has become a…

Note: I found this post that I wrote around Father’s Day in 2017. I really liked it and decided to finish it off. Coming to America My great grandfather, Pietro Monago, settled in a small Pennsylvania town called Lewis Run that likely resembled the one he came from in central Italy. He opened…

When I started my career, I was not certain that I wanted to be a technologist. I took a job with a higher education publisher because I thought that books and education were cool. …