Note: I found this post that I wrote around Father’s Day in 2017. I really liked it and decided to finish it off.

Coming to America

My great grandfather, Pietro Monago, settled in a small Pennsylvania town called Lewis Run that likely resembled the one he came from in central Italy. He opened a general store and hotel that serviced the local train station and brick factory workers. During lean years, the family took a loss to keep the town fed. My grandfather would continue to live in the same town, first taking over his father’s store and later working in the local…


When I started my career, I was not certain that I wanted to be a technologist. I took a job with a higher education publisher because I thought that books and education were cool. My experience there excited me about software development and I took on a voracious appetite to learn how to build software.

Complicated Computer Code
Complicated Computer Code
Photo by Markus Spiske on Unsplash

What was interesting about this time was that you couldn’t just decide you wanted to learn how to program as an adult, at least not easily. This was because most of the software programming languages actually cost a significant amount of money to buy, as…


I’ve been spoiled. Spoiled in that I’ve had the privilege to work with some pretty amazing software developers in my day. The kind that are always looking to be better at what they do.

pawn shop photo
pawn shop photo
Photo by Osman Rana on Unsplash

During the last couple of years, I’ve been reminded that solid software craftsmanship is a rare thing. In fact, there are just a great number of companies that make a good living off of poor workmanship. They do some hand waving in the design workshops, print really colorful journey maps on large sheets of paper and make nice license origination bonuses from software vendors. …


Advice for software companies looking to delight users

During my career, I’ve been a major fan of enterprise collaboration tools. I was always quite excited about trying new applications and recommending some of them to colleagues.

Later, as I made my way into marketing I became very interested in the place where the disciplines of marketing and product intersect. The “growth hacking” industry has become quite popular and as it turns out somewhat ruthless in terms of what it will do to get new users to target.

Case in point, is a very popular design prototyping and collaboration product, InVision. One of our partners introduced me to the…


Photo credit, Seabass Creatives https://unsplash.com/@sebbb?photo=U3m4_cKbUfc

During the last several years of my career, I have played a series of internal operations roles. This was a nice change after so many years being a client-facing consultant.

You have a different view of constraints when you come out of a client-delivery context.

Client constraints help you focus. In the backstage world, there are less boundaries to keep you corralled: as a result, you can spend too much on supplies or take too long planning. It’s important to remember to deliver.

Then there’s ego. You don’t get the glory. Sales get glory. New deals in the pipeline get…


This week, I managed to finish Sapiens by Yuval Harari. Not long ago, I listened to Harari’s interview on the James Altucher show that introduced some of the concepts in his next book, Homo Deus. That book picks up on some of the threads presented at the end of Sapiens; I look forward to reading it next.


Content Strategy Lessons from He-Man and the Masters of the Universe

I consider myself lucky to have been a part of the golden age of toys. Born just before the explosion of Star Wars into the world, I would experience some of the greatest content marketing projects of all time. The toymakers of the 1980’s such as Hasbro and Mattel would create a generation of toy fanatics by building a content universe around their products, capturing our hearts and minds in the process.

Over the last few years, I’ve delved into the basements and closets of my parents home and emerged with great relics of my childhood. With two young boys…


I wrote this in October 2016 only to leave it unfinished. During the last week, I received a notification of a post from Facebook a year ago when we were on a house hunt in Virginia. When I re-read the post, it still rang true for me, so I’ve decided to post it.

Those of us who have had the privilege of living in Northern California for a portion of our lives have at one time or another thought that they could not leave “paradise”. After all, we had sublime weather, the greatest sunsets, and the greenest hills. We were…


How approaches to dealing with fake news could impact search

It seems to me that the way we handle filtering fake news has the potential to create a new factor used to help rank quality content on the web: content trust.

Consider that Facebook is partnering with sites like Snopes.com to effectively have them label what sites are considered to be hoaxes. Following this logic, you could imagine a potential classification for content as being parody; sites such as The Onion and The Oatmeal come to mind. Of course this is not a simple problem to solve: some websites may indeed be found to be propaganda farms, and others may…


When you work in software, you come to realize that you can pretty much create anything you set your mind to. Your biggest problems tend to be: coming up with a common vision for what you want to build and setting short term goals. Software folk love new methodologies. Agile and design thinking help us visualize new products and processes. Is it so easy for us to move fast because there is no legacy to deal with?

Adam Monago

Digital Marketing and Strategy Executive. Passionate about #digitalstrategy, #analytics, #contentstrategy and #design. Blog at www.adammonago.com

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