Published inDigital Marketing and Strategy·PinnedMember-onlyRevisiting Brave New WorldIn 2015 I wrote the article, “ Brave New World: The Future of Search” based on the explosion of developments we had seen at the time in conversational search and in personal assistant technology. The articled explored the evolving landscape of search technology and how it will impact businesses and…Search6 min readSearch6 min read
Published inDigital Marketing and Strategy·PinnedMember-onlyImprove Your Web UX Through Automation and PersonalizationHow we personalized the website visitor experience of a global consulting and digital services firm for many of its different buyer personas, as well as, how we automated this on an ongoing basis. Originally presented at Sitecore Symposium. Background ICF is a global consulting and digital services company that combines unmatched…Digital Marketing13 min readDigital Marketing13 min read
Published inDigital Marketing and Strategy·PinnedMember-onlyA lesson in talent risk for Peloton from Ted LassoDoes Peloton have a Nate problem? Maybe yes, maybe no, but there was a lesson in talent risk for Peloton from Ted Lasso: For those that watched the Season 2 finale of Ted Lasso this week, you’ll know that Nate’s slow slide into jealousy and bitterness was fully realized as…Talent4 min readTalent4 min read
Published inDigital Marketing and Strategy·Jul 18Member-onlyStaying Afloat With Content and Social Media Platform ChangesWhen digital media platforms change, it can feel like we’re drowning in choices to make. We have become accustomed to choppy waters in the land of social media, but recently the seas have felt rougher than normal. I used to consider myself very much a barometer and champion of social…Social Media5 min readSocial Media5 min read
Published inDigital Marketing and Strategy·May 30Member-onlyUnavailable in Principle: Understanding Machine UnlearningI just finished reading a paper titled “ Machine Unlearning: its nature, scope, and importance for a ‘delete culture’ “ by Luciano Floridi. …Machine Learning1 min readMachine Learning1 min read
Published inThe Adam Monago Collection·May 4Member-onlyWhat’s missing in the current AI conversationA thoughtful analysis in Nonzero (https://open.substack.com/pub/nonzero/p/the-hidden-source-of-ais-emerging?r=2bo0&utm_medium=ios&utm_campaign=post) of what’s been missing from most of the conversations on ChatGPT and LLMs: their persistently growing understanding of the meaning of human expression comes from an exponential growth of nodes to interpret and process new signals in real time. Without an unbiased effort to…1 min read1 min read
Published inDigital Marketing and Strategy·Sep 27, 2021Great marketers are helpfulPeople often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily involved in the sales and marketing of our ThoughtWorks Studios product line. At…Marketing2 min readMarketing2 min read
Published inThe Adam Monago Collection·Jul 8, 2021Open source tears down inefficiency and redundancyThis article originally appeared on opensource.com in May of 2014 Open source. What started as a simple description for software source code and a development model has moved far beyond that into a strong culture where presentation of patterns and models for debate is promoted. Open source has become a…Open Source4 min readOpen Source4 min read
Published inThe Adam Monago Collection·Jun 26, 2019Working Class HeroesNote: I found this post that I wrote around Father’s Day in 2017. I really liked it and decided to finish it off. Coming to America My great grandfather, Pietro Monago, settled in a small Pennsylvania town called Lewis Run that likely resembled the one he came from in central Italy. He opened…Family4 min readFamily4 min read
Published inDigital Marketing and Strategy·Nov 27, 2017Member-onlyWho pays the bill for eliminating net neutrality? You and me.When I started my career, I was not certain that I wanted to be a technologist. I took a job with a higher education publisher because I thought that books and education were cool. …Business Model Innovation3 min readBusiness Model Innovation3 min read