In mid-2019, ICF’s corporate website ICF.com had reached a critical inflection point: the breadth and depth of ICF’s industry experience and thought leadership also presented a huge user experience challenge: findability. In order to support marketing’s role in business growth, ICF needed to offer more tools for the website to sense and respond to user intent. Adam Monago shares how we used Sitecore ContentSearch, xConnect and Experience Analytics to vastly improve our website performance and digital resilience.