People often ask me at what point I realized that I fell in love with marketing. It was when I realized that great marketers are helpful. It was 2012, and I was starting to become more heavily involved in the sales and marketing of our ThoughtWorks Studios product line. At…

This article originally appeared on opensource.com in May of 2014 Open source. What started as a simple description for software source code and a development model has moved far beyond that into a strong culture where presentation of patterns and models for debate is promoted. Open source has become a…

Note: I found this post that I wrote around Father’s Day in 2017. I really liked it and decided to finish it off. Coming to America My great grandfather, Pietro Monago, settled in a small Pennsylvania town called Lewis Run that likely resembled the one he came from in central Italy. He opened…

I’ve been spoiled. Spoiled in that I’ve had the privilege to work with some pretty amazing software developers in my day. The kind that are always looking to be better at what they do. During the last couple of years, I’ve been reminded that solid software craftsmanship is a rare…

Advice for software companies looking to delight users During my career, I’ve been a major fan of enterprise collaboration tools. I was always quite excited about trying new applications and recommending some of them to colleagues. Later, as I made my way into marketing I became very interested in the place where the disciplines of marketing and product…

During the last several years of my career, I have played a series of internal operations roles. This was a nice change after so many years being a client-facing consultant. You have a different view of constraints when you come out of a client-delivery context. Client constraints help you focus…

This week, I managed to finish Sapiens by Yuval Harari. Not long ago, I listened to Harari’s interview on the James Altucher show that introduced some of the concepts in his next book, Homo Deus. …

Content Strategy Lessons from He-Man and the Masters of the Universe I consider myself lucky to have been a part of the golden age of toys. Born just before the explosion of Star Wars into the world, I would experience some of the greatest content marketing projects of all time. …