He knew where he was going, and he was going to take Apple with him.
…ct with, it’s a notable difference. And the difference isn’t just a nice slogan or great marketing, but it’s a vision that aligns with whatever the company’s behavior is.
That is, in fact, the secret. Musk like many others who make big progress can see the second and third order effects of seemingly small things. While using acronyms is harmless enough, the eventual effect of confusion that it causes in the comm…