Adam Napolitano-Health Supplement CopywriterCopy Breakdown: 3 Takeaways from Dr. Marty’s Dog Food VSLStudying another copywriter’s work is a great way to improve your own copywriting and direct response skills. In this week’s post, I’ll be…Nov 22, 2020Nov 22, 2020
Adam Napolitano-Health Supplement Copywriter3 Incredibly Powerful Page Optimizers that Can Improve Conversion RatesRecently, I worked with a client on a VSL (video sales letter) for their joint pain supplement. The initial results of our work did pretty…Nov 6, 2020Nov 6, 2020
Adam Napolitano-Health Supplement CopywriterUse This “Secret” Lead in your Sales Letter to Hook your Visitors ImmediatelyAsk any copywriter what the most important part of a sales letter or VSL is and you’ll get a different answer. Some would say “it’s all…Sep 17, 2020Sep 17, 2020
Adam Napolitano-Health Supplement CopywriterHow Negativity Can Help You Stand Out When Writing Your CopyIf you’re a marketer, entrepreneur, or small business owner… you’re probably writing a lot of copy. Whether you’re writing a headline or…Aug 28, 2020Aug 28, 2020
Adam Napolitano-Health Supplement CopywriterWhy “Blending in” is a BIG Mistake for Your BrandOne of the biggest reasons why businesses struggle to grow and bring in new clients and customers is because they pay too much attention…Aug 21, 2020Aug 21, 2020
Adam Napolitano-Health Supplement CopywriterWhy Clarity is King When You Want to SellI’ve been writing and producing a lot of content about copywriting. I’ve shared powerful strategies to help you maximize sales and revenue…Aug 13, 2020Aug 13, 2020
Adam Napolitano-Health Supplement CopywriterHow to Turn Your New Product Announcement into a Powerful Sales EmailSo you have a new product you’d like to announce to your email subscribers. I hate to break it to you but generally, people aren’t that…Aug 6, 2020Aug 6, 2020
Adam Napolitano-Health Supplement CopywriterA Simple Trick for Writing Winning Headlines and Sub-headlinesHeadlines and sub-headlines are incredibly important. For starters, it’s the first thing most prospects and potential customers read…Jul 30, 2020Jul 30, 2020
Adam Napolitano-Health Supplement CopywriterWant to Write a Harder Hitting Lead? Here’s What You Should Do!Recently, I read a turmeric VSL (video sales letter) lead that was off to a great start. The approach the writer took was to highlight the…Jul 23, 2020Jul 23, 2020
Adam Napolitano-Health Supplement CopywriterHow One Simple Statement can Transform Sales Copy from Good to GreatThe other day, I watched a video sales letter that took me by surprise. Within the first 30 seconds, one brief statement caught my…Jul 16, 2020Jul 16, 2020