Beginning your first app development project is never easy because you need to ensure the real product meets your expectation as well as the profit. However, everything will be fine when you are well-prepared. The seven following things will help you to create a reasonable strategy for your future app.
The first meeting
It’s necessary to have the first meeting before building an app to achieve your aim with the help of the future application. Both you and your development team need to understand the overall idea, the demands of users and the business goal. Here are things that both sides need to provide to each other:
- Client-side: You should describe clearly the main purpose, functions of this app, give the detail information of target customer. Moreover, you can require preferred platforms, programming languages, technologies, and device parameters.
- Development team side: They are the ones who identify your needs and arrange them by priority. Also, the team will give you solutions and identify the key parts that are implemented first. When working with a development team, the team prepare a formalized description of your requirements to process and an NDA to protect your idea and rights.
At this stage, an experienced software development team helps you undertake an in-depth market and research the existing analogs to the app. After that, they create a form called software requirement specification (SRS) and a relevant feature map. Through these documents, the team can set project timeline, development cost, and contract. The feature map is used in the development cycle to assess, schedule and set project’s purposes.
When making the feature map, you can give feedback to complete it with your expectations. Also, you can add more functions that were not mentioned in the first meeting on the list, get acquainted with the specs.
After agreeing on terms and conditions, both sides sign the contract.
There are a lot of things needed to develop architecture. First, the team will identify potential users and research the usage situations as well as the app’s logic. Next, your team will estimate the target audience and find the key features for implementation. After the research process, they will spend time and effort in controlling quality and evaluating the scalability of the app. The first product is an interactive mockup.
You can control the progress by testing the mockup whether its features meet your expectations or not. Also, you should approve design concepts and the mockup if things go well.
The next step is designing a graphic user interface and modeling the user experience. Based on the full list of functions from the specs and other researches about the target audience and user situations, your development team will brainstorm about the way users interact with the app. Thus, they choose buttons and functions that should appear on each screen.
After finishing, it’s your turn to approve the distribution of features on the app and give feedback about usage situations.
In this stage, the development team designs and expands the graphical interface layout. Regarding design, your team will work on the main and additional screens, buttons, tips, icons, pop-ups and so on. The designated parts are tested for usability to improve the interface design. Generally, the first product of this stage is a fully designed interactive prototype with all screens, color, clickable buttons, and fully integrated screens.
Before the design process, you should outline suggestions and expected visual design for the team. Moreover, you can give general comments and feedback during the process. When you are satisfied with the result, you should approve the design.
Minimum viable product (MVP)
MVP is the first working version of the app created by developers. After doing a series of manual and automated tests, your development team adjust and provide a functioning app. Next, they download this app to the storage of its operating system. For example, web applications are downloaded to the cloud host or server. Mobile apps for iOS are stored in the Apple Developer Account or Apple’s Test Flight. Meanwhile, Android apps are saved onto the Google Developer Account or Test Flight.
When receiving the MVP, you should test this app and give feedback on its operation and features to the team.
Based on your comments about the MVP and the feature map, your team will add new functions and release the updated version that maximize the value of your product for users. Here are the basic steps in this process:
- Adding new features: Based on the preferences of different user segments, update additional functions and improvements that are listed as secondary priorities.
- User tests: Test on the market with real users to evaluate the pricing strategy and user’s behavior. The result may provide hints to add more functions for different user categories.
- Market review: Collect feedback and launch survey to introduce new functions that are relevant to the target audience. Try to collect as many feedback as possible to improve the app more effectively.
- Search Engine Optimization: Optimize the application description by relevant keywords, advertise your app in app stores or provide a QR code to download. You should ensure that your app will appear on both mobiles and PC by doing cross-promo.
- Test Promo Campaign: Create a promo campaign to reach new customers and seek the best social channels to attract users.
Launch new app versions: Keep your app up-to-date and continuously collect feedback from new users. You should research new offerings appearing in the market and design new functions to expand the target audience and increase profit.
There are more things to pay attention before the process; however, the above tips will help you to maximize the effectiveness and reduce the hidden risks of your app. Hope you create a successful app in the future.