On-demand apps are more and more popular when many people use them every single day. According to the Harvard Business Review, by 2016, on-demand apps attracted more than 22.4 million new users and earned $57.6 billion. It’s not surprising that many enterprises are taking notice of these profitable results and planning to build on-demand apps each year.
So what is the on-demand app? And does your company need one? Here are the answers:
What is the on-demand app?
The on-demand app is a mobile app which let users order goods and services. Compared to other kinds of apps, on-demand apps are the most popular ones with many famous brands such as Uber, Seamless, TaskRabbit and so on.
With its advantages, on-demand apps’ popularity seems not to wane soon. It’s obvious that customers will expect more about their benefit from companies. If your business has not attended to this market, you might consider contacting a mobile app development company right now.
How an on-demand app can improve your business
There are many types of on-demand apps, those are effective branding tools to engage a large number of customers. The proportion of American adults owning smartphone rose from 35% in 2011 to 77% in 2018. Thus, if users download your app, they will be reminded of your brand by notifications on their phone. The on-demand app supports your marketing strategy in a personal and comfortable way, compared to website or hotline.
Also, the on-demand app is an enduring marketing strategy when people are more and more interested in the smartphone. The significant rise in the popularity of mobile devices and their technology changes customer behavior in using technology. They get used to apps and their convenience when communicating with enterprises. The habituation pushes customer expectations into another level. They want to experience more, feel more convenient and tend to stick with a mobile app if it satisfied their ever-growing demands. It’s clear that the mobile app is not a short-term trend.
Moreover, the on-demand app can work as an after-service staff who focuses on customers’ desire for convenience, leading to loyalty. Besides that, it creates more opportunities that customers use your services due to its convenience in purchase and service/good request.
On the other hand, if your business has a niche market but not exploited yet, an on-demand app can help you to manage it.
Among industries, businesses must adapt to their customers’ changing expectation before competitors, especially in terms of technology. Thus, if you don’t own an app, you might lose many potential customers that the website and other sale channels fail to attract.
How to build your on-demand app
Although the on-demand app is a profitable market, you need to be well-prepared to avoid risks and major problems that defeat your business before starting to build an on-demand app by your in-house team or outsourcing an experienced software developer team.
First of all, don’t jump into the development process too early. You should define a specific benefit which can be provided for your customers. A mobile app can maximize its advantages in a niche market, therefore, a niche with minimal competitors will be the best to build an app. Most of the successful case studies we know come from this strategy.
For example, while many businesses build similar messaging apps with colorful filters and emoticons, Glide realized the starving demand of the deaf community. Thus, this enterprise built a video messaging app helping deaf people to connect others visually. Glide provides live video that can start in less than one second and allow to do live video right in the chat box. This benefit can be expanded for companies when meeting online. The integration of video and messaging supports you to follow the meeting and take notes quickly.
What if your business doesn’t have a niche market? Don’t worry, you can build an app to optimize your service. For example, you have a website to sell products but you develop an app for users to order when they don’t use PC. The key to this step is to know what your app’s purpose is. You can’t build a full and expensive app for nothing.
Also, a client-based company can still get a chance to develop an on-demand app. The on-demand app in this industry mostly focuses on service booking schedules and automatic consulting service. Many fields such as physicians, home maintenance professionals, veterinarians have built on-demand economy apps to make it easier for customers to use their services. For example, Virtual Practice is a medical app which offers patient follow-up care, video consultations, appointment reminders, remote patient monitoring, and answers patients’ questions.
In the end, it’s necessary for companies to build on-demand apps. However, different types of businesses create different types of on-demand app functions. Building a food delivery app is completely different from a patient-doctor connection app, although they are both on-demand app. Thus, if you are a newbie, you should contact a mobile app development to build one, instead of trying to create yourself. An experienced on-demand app builder or a group of developers will not only make your idea comes true but also advises for a better product..