I have to admit. When I first saw what Design Pickle was offering, I kind of hated you for a little while. Nothing personal. I just didn’t know the full story and it looked like you were trying to commoditize all aspects of design. Now that I read this article, I gotta hand it to you. It’s a bold business idea. You’ve made some interesting connections and comparisons to business models in other industries and companies. I look forward to seeing how it actually plays out.
So, essentially, is your goal to be the production contractor/partner for companies who want to allocate more resources focusing on bigger design problems by offloading the production? One thought: couldn’t that theoretically decrease job opportunities for younger designers who don’t yet have the chops for those “bigger design problems”? Many times, those young designers join an agency and do this type of production work for a while until they gain enough experience to work on bigger projects, so what if Design Pickle is, instead, the one who handles that production? How do you see that affecting the opportunities that young designers have?
Another question: Quality still matters with this type of production work that you want to productize; it’s not just efficiency that matters. How do you foresee being able to manage a heavy production load, while maintaining a desirable level of quality in your product/service?