Adam Rang
Adam Rang
Jan 2 · 1 min read

As corporate content becomes more crowded, I think the articles and videos that stand out are the ones that are quickly produced and less polished. Ironically, that doesn’t mean it’s lower quality but rather more authentic. We saw that in the recent U.K. election too where Boris’ content was derided as shitposting but actually cut through better than the well made videos by his youthful and more technically skilled opponents.

    Adam Rang

    Written by

    Adam Rang

    Explorer & exporter of Estonian saunas. Previously Chief Evangelist at Estonia’s e-Residency programme.