What Organizing an Event for Product Managers Taught Us About Product Management

On September 20, over 200 product managers got together in Boston’s Marriott Copley Hotel to hone their craft at Unbox, a one-day conference for frontline product managers presented by Boston Product. Our thesis was simple: by elevating everyone in that room with a new idea, connection, or skill, we could help 100+ local tech companies become more competitive. We have always approached Unbox like a product, and each year our organizers iterate, assess the changes, and share our learnings with the community.

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At a Glance

Over 200 product managers representing over 100 companies—the majority of which are high growth and Boston-based—attended Unbox. That’s…


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In our new content series, “How to Build Products & Influence People: 4 of Boston’s Top Product Managers and Their Stories” we spoke with some of the leading PMs in Boston to learn how they’re driving real change within their respective industries, but more importantly, within their own organization.

Our second interview is with Greg Achenbach, the VP of Product at SnapApp. He’s working to help B2B marketers reach new heights by improving lead quality and increasing conversion rates.

Greg remembers the days when product management didn’t formally exist. In the early 2000’s he worked as the Director of Information…


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In our new content series, “How to Build Products & Influence People: 4 of Boston’s Top Product Managers and Their Stories” we spoke with some of the leading PMs in Boston to learn how they’re driving real change within their respective industries, but more importantly, within their own organization.

We spoke with Emily Levada, the Director of Product Management at Wayfair. A powerhouse in the world of home goods, Wayfair has grown immensely in recent years. With over 16 million active customers worldwide and an ever-expanding team of employees, the e-commerce company shows no signs of slowing down.

Emily began…


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In our new content series, “How to Build Products & Influence People: 4 of Boston’s Top Product Managers and Their Stories” we spoke with some of the leading PMs in Boston to learn how they’re driving real change within their respective industries, but more importantly, within their own organization.

Up first: VP of Product Management at CarGurus, Andrew Grochal. He’s working to make the car buying process as simple and straightforward as possible for online customers.

Andrew started his career off in consulting at Bain & Company, but later found himself working for a small Boston startup where he was…


A Product Manager Is Nothing Without Influence

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Product managers, rejoice! Unbox, our annual conference for frontline product managers, is returning on September 20, 2019 at the Boston Marriott Copley Place. If you’re a product associate, manager, director, VP, executive, or founder, this is your chance to sharpen your skills and build a better team.

Boston offers a uniquely broad mix of perspectives from B2B SaaS, e-commerce, fintech, blockchain, healthcare, gaming, and more — and you’ll meet all of them at Unbox.

This year our product managers will focus on how they can recognize, leverage, and increase their influence.


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Ian Malcolm, World’s Sexiest Mathematician

Startups are all about new ideas. Their very existence is a challenge to some form of conventional wisdom. To succeed in the face of such long odds, most startups create a culture that rewards big ideas and bold thinking. Words like innovation, disruption, moonshot, and rocketship are thrown around to inspire a magnitude of change. It’s appealing—and a big reason why I got into this industry.

Perception is reality, so companies are always looking to prove that they can achieve the impossible. Make dreams into reality. Bring the future into the present. Moreover, the investors backing these companies encourage aggressive…


On October 12, Boston Product held its second annual conference, Unbox. We wrote all about what we learned with last year’s launch, and we wanted to continue that tradition since we believe in iterative development and we encourage idea sharing within our community.

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Know Your Beachhead

Feedback from Unbox 2018 was largely positive. In our post-event survey, our NPS was a very respectable 52, and two thirds of respondents said they would attend again next year. Of course, there was some criticism and negative opinions. We read through all of it and took the rational stuff to heart. We also looked at the…


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For three months between my last two jobs in product management, I worked in a small pizza kitchen in Harvard Square. My last company had done a “strategic headcount reduction” (actually, three) on its way to imminent demise, and my wife was also between full-time gigs. We needed the money, and I needed some structure in my day.

It was a refreshing and eye-opening experience. I hadn’t worked in a kitchen since high school, and the change of pace was welcome. I was on my feet and working with my hands. I didn’t have to think deeply and make high-stakes…


On October 12, Boston Product is presenting Unbox, an all-day event elevating frontline product managers and leaders. It promises to be a memorable day for everyone who attends. Here’s a few reasons why you should be there.

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It’s Created By Product Managers

Unbox is shaped by empathy. We’ve been to good events and bad ones, and we have no desire to waste folks’ time or money. We treat the conference like any other product we’d build and we’re optimizing for a positive attendee experience that’s both useful and delightful.

As PMs ourselves, we’re good at incorporating feedback into an iterative process. Last year was our…


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Given their inherent cross-functional responsibilities, product managers are often asked to interview engineering and design candidates at a company. The Boston Product community shared their favorite questions for each role.

Interviewing Engineers

Good engineers ask questions. They don’t treat a specification as gospel and set about writing code. They know it’s a starting point for conversation, and they challenge assumptions and ambiguity. To test this, Max Milhan does a demo of a feature, reviewing requirements that he knows to be missing some context, and asks the engineer what next steps would be.

Product managers are often judged on their ability to communicate…

Adam Sigel

VP Product @Hometap 🏡 | Founder of @bosproduct 🥐 | Partner of @sarasigel 👩‍🎤 | Human of @rupertmurdog 🐶 | Fan of 🥁🍕⛰📱

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