Plotting out a course that aligns with key business priorities

Customer journey mapping is an effective UX research tool that visually illustrates a user’s experiences across different stages within a product or company. But, before embarking on any customer journey mapping project, defining clear personas and establishing precise goals is absolutely critical to success. Not only will this help define all the applicable elements and determine the different types of journeys (future vs. current state, etc.) that you want to focus on, but also help your team visualize the actual customer journey map you want to build.

In this post, UX Research Manager, Jen Padilla, Senior Interaction Designer, Huaying Song


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Introducing VMware 360

Here on the Research and Development team at VMware we live and breathe end-user computing each and every day. We work together tirelessly to solve our clients’ toughest problems by understanding their real-world needs and striving to build superior products around them.

VMware 360 is a new blog series that will give you peek under the hood so you can see the full spectrum of what really goes into the development of our solutions. …


Have you ever been asked to do design work in an unrealistic timeframe?

I’d be surprised if 100% of the designers reading this didn’t answer with a resounding “yes.” This scenario always puts us in a difficult spot: we want to be helpful, but we also don’t want to compromise design quality.

Properly estimating the design time needed for any UX effort can be a significant asset to your team. If you’re not currently doing it you should seriously consider so, because implementing this practice into your process can make a lasting impact on your team’s effectiveness.

Why?

Estimating helps increase…


Here at VMware AirWatch, we work hard to create a progressive culture that promotes cross-functional collaboration and fosters a strong drive to execute effectively. Last year, Tony Keuh saw an opportunity for our engineering, user experience (UX) and marketing teams to work even moreefficiently together — and meet our customers’ highest priority needs — when he joined VMware End-User Computing as head of product management for productivity apps. His goal: To develop a common framework and set of terminology to get teams on the same page and maximize their overall effectiveness.

Tony proposed partnering with Pragmatic Marketing to get everyone…


Here’s how we evolved the Boxer mobile email app into VMware Boxer, an effortless enterprise email experience for our digital workspace productivity apps suite.

Leveraging Design Fundamentals.

Prior to joining VMware as a designer, I was a designer for Boxer, an email and productivity mobile app. Working at Boxer was a huge learning experience for me. My introduction to product design was a whirlwind, and I dove in headfirst.

I have a traditional background in graphic design, primarily in branding and some web work. At Boxer, I approached tasks with the same core design fundamentals. …


The VMware UX blog series is a new resource that explores the continually evolving discipline of user experience (UX) across a myriad of topics, from design and methodology to user research and new trends.

As our field continues to grow in size and scope, we aim to publish a steady stream of engaging, high-quality content that helps explain how UX complements a wide range of corporate initiatives.

From our team of UX professionals with a diverse range of backgrounds and experience levels, our hope is to share with you our collective successes, challenges and perspectives as we work together to…


After receiving my master’s degree in Human Computer Interaction from University of Michigan in 2014, I landed my first user experience (UX) role at VMware AirWatch as a UX designer. While I’ve enjoyed seeing my hard-earned degree put to good use over the last several years, I’ve also been confronted with a variety of unexpected challenges that many UX designers in my position have faced, all of which have helped me grow and continue to learn as my career develops.

While many UX professionals like me have no doubt run into many of these same obstacles, falling into bad habits…


The VMware UX blog series is a new resource that explores the continually evolving discipline of user experience (UX) across a myriad of topics, from design and methodology to user research and new trends.

As our field continues to grow in size and scope, we aim to publish a steady stream of engaging, high-quality content that helps explain how UX complements a wide range of corporate initiatives.

From our team of UX professionals with a diverse range of backgrounds and experience levels, our hope is to share with you our collective successes, challenges and perspectives as we work together to…

Adam Slater

Senior UX Content Strategist for VMware AirWatch and firm believer in the peaceful coexistence of stellar UX design and content strategy.

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