The expectations of online customers have changed dramatically over the years. When the internet was in its infancy, no one knew what they wanted or what to expect. However, now customers have been online for a long time and they know what they want from a website.
As customers have become smarter, search engines have adapted how they interpret and display information based on the modification of user intent. This is the result of evolving online environments that have shaped how customers interact with content.
No matter how someone finds and consumes your content, they have certain expectations when they interact with your brand. …
June 9, 2017
We all know those moments when we stumble upon what looks like a golden piece of content. And just as you’re about to dive in — an ad appears.
You can’t just close it, either. Before you can get to what you visited that site to see, you have to wait, as a countdown clock in the corner of the ad taunts you with, “Close this ad in 5 … 4 … 3 … ”
At this point, does anyone else just hit the “back” button with an angry mutter of, “Nevermind, I’ll read something else”? That’s because ads like these tarnish your online experience. They keep you from getting to the content you want to see. …
Google has released some recommendations regarding how to create better meta descriptions for search results.
In addition, Google is doing its part to improve meta descriptions by making a notable update to how they are rendered.
When deciding which information to display in the snippet of a search result, Google will first turn to the content within the page itself and extract the most relevant information.
In the event that a page’s content is not the most relevant source based on the user’s query, Google will then turn to the manually written meta description to display in the search snippet. …